What is the Self Denial Appeal?

Every year, The Salvation Army holds a special appeal within its churches (corps) to support work in developing countries. This is known as the ‘Self Denial Appeal’.

The words ‘self denial’ reflect the principal of making sacrifices out of our relative wealth for the sake of others that have far less.

The 2012 appeal launches on Sunday 22 July, ahead of ‘Altar Service Sunday’ on 26 August. That’s the date most people bring their gifts, which are then sent to International Headquarters in London for use around the world. 

The Self Denial Appeal is promoted in Salvation Army churches over a number of weeks to give people time to prepare to give and also so they can learn more about where their money will be put to work. This year’s appeal highlights Salvation Army work in Nepal, the Philippines, the Democratic Republic of Congo, and Suriname—where New Zealander Mandy Carian (pictured above) is serving.

The money given to the Self Denial Appeal translates into mission tools for Salvationists in some very poor locations around the world. Those who give do so out of a sense of solidarity, reflecting the prophet Micah’s encouragement to ‘do what is fair and just to your neighbour, be compassionate and loyal in your love …’ (Micah 6:8, The Message).

In the lead up to the 2012 appeal, Territorial Commander Commissioner Don Bell says, ‘On behalf of those whose needs are so great, I ask that you prayerfully consider giving generously to this year’s Self Denial Appeal.’

Watch this year’s Self Denial Appeal videos on our Youtube channel (salvationarmynzft) or visit www.salvationarmy.org.nz/selfdenial