The Self Denial Appeal is run throughout The Salvation Army world to help support the Army’s work in countries where resources and funding are limited. One thing that differentiates this appeal from almost every other, is that the money raised is used to meet both evangelical and humanitarian need within the communities that receive funding and support.
The 2015 appeal launches on Sunday 19 July, and runs over a six week period, culminating in Self Denial Sunday on 23 August. This is the date we bring our gifts, which are then sent to International Headquarters in London for use around the world.
The campaign is promoted over a number of weeks to allow Salvationists time to make a considered decision about their giving and to learn more about situations indicative of where their money will be put to work. Titled ‘hope through community’, this year’s appeal spotlight is on The Salvation Army’s work in Rwanda, Cambodia, Pakistan and Papua New Guinea. The appeal videos and booklet show examples of how Self Denial funds are having a positive impact on struggling communities and providing hope.
We ask that Salvationists prayerfully consider the goal of giving One Week’s Salary on Missionary Service (OWSOMS). This goal will not be possible for everyone, but whatever people decide to give, we believe that God will honour and grow their gift. As Jesus says in Mark 4:26-27, ‘This is what the kingdom of God is like. A man scatters seed on the ground. Night and day, whether he sleeps or gets up, the seed sprouts and grows, though he does not know how.’ (NIV)
Money given in the Self Denial Appeal translates into practical and spiritual mission tools for The Salvation Army to use in some very poor locations. It also speaks of the faith we have in being part of something bigger than ourselves, that will accomplish results way bigger than we could every dream of. So in order to deliver on our mission of caring for people, transforming lives and reforming society, we ask Salvationists to give to this appeal not only generously, but sacrificially!