About the Appeal | The Salvation Army

About the Appeal

Every child deserves the opportunity to grow and thrive in supportive and nurturing surroundings.


It is a heartbreaking reality that many children have caregivers who are going through extended periods of hardship and uncertainty. And that comes with the need to make difficult choices. Necessities like rent take priority over nourishing meals.

We know you share our desire to make an immediate and lasting difference. By donating to our 1,000 Days Appeal, you are adding your commitment to ours, helping families of today and tomorrow.

Your choice today to make a donation, gives families choice and support for tomorrow. What an amazing gift.

Please donate today to help us reach our goal of supporting 1,000 children for 1,000 days - Your support could change the course of someone's life.






Pēpi – Supporting Babies

Providing Practical Assistance

When parents find themselves struggling financially after having a new baby, it adds an extra layer of stress to their lives. They can sometimes need a little hand up to get them through. Your support helps families access practical assistance at this crucial time.This can include nappies, baby food or other food support. It all helps parents feel able to give their babies the start in life.

Helping First-Time Parents

Being a new parent can be overwhelming. The SPACE programme (Supporting Parents Alongside Children’s Education) helps new parents gain confidence in their abilities, helps infant development and the holistic wellbeing of infants, parents and whānau. It also opens the door to new parents accessing other wraparound support, such as playgroups, counselling and food assistance.

Providing Learning Opportunities

In these early years, a support network for parents and whānau as children develop is key. A community, a safe place to play, explore, socialise, and learn alongside others is important. Salvation Army run Early Childhood Education Centres, provide quality early childhood care and education. We also have wraparound whānau care services and programmes in the community.


Whānau – Supporting Families

Offering Counselling

Being a parent can be a hard, especially when you feel isolated. Counselling or a friendly listening ear can be provided for anyone or any group that needs it. This gives the space to confidentially work through feelings and gives parents the tools to deal with complicated emotions. They can in turn support their children to manage their feelings, which is crucial for their development.

Whānau Support

Providing wraparound support to whānau has a positive impact on children, as the whole family can look to the future feeling more secure, and equipped with the tools to get through challenges. As people struggle with the rising cost of living, you are supporting families and their tamariki with holistic whānau support, including social work, advocacy, financial mentoring and more.

Boosting Parenting Skills

The Building Awesome Whānau programme aims to honour parents in their role, equip them with skills and inspire them with hope. We also offer the Positive Lifestyle Programme (PLP), designed to raise self-awareness, enabling a person to identify and overcome difficult emotions before they become larger issues. Both programmes help parents grow their mana and self-esteem, leading to a secure, nurturing and grounded family unit.


Tamariki – Supporting Children & Teens

Back-to-School Practicalities

Often families with children will need a little support to be able to afford the pricey back-to-school items. Your support ensures that children don’t go without, and provide the school essentials such as uniforms, devices, or stationery. This help is so valuable to both parents and children, dissolving worry and allowing them to look forward to learning.

Helping At-Risk Teens

Teenage years can be a vulnerable time for any rangatahi. Your support can help young people aged 11-16 through the Aspire programme, which is run by facilitators in Salvation Army centres across the country. The programme helps young people find belonging, develop skills and talents, take responsibility for their decisions, and live with purpose and generosity. During the course, with the support of social and youth workers, we work with families to strengthen home environments and mend relationships.

Adventure-Based Learning

Creating spaces for older children and teens to connect in a positive way is important as it influences the type of adult they will become. The Salvation Army Blue Mountain Adventure Centre (BMAC) is designed to help tamariki discover and live out their potential. By tackling outdoor challenges, at-risk youth can learn about their strengths, talents and how to get along with their peers.


Please donate today to help us reach our goal of supporting 1,000 children for 1,000 days  Your support could change the course of someone's life.



Your donation makes a world of difference!

To read about how your donations have already made a great impact. Please click the image below to read the Christmas Appeal Report Back to supporters


Click here to read about the 1000 Days Appeal in the media


Report on our Youth & Children 


Report on our Welfare


Other media you might be interested in. Please click here to read about our State of the Nation report.