About this Appeal | The Salvation Army

About this Appeal

Help Kiwis stay above the poverty line


The cost-of-living crisis means more and more Kiwi families are doing it tough right now.


You won’t necessarily see it, but everywhere neighbours, friends, and whānau are fighting silent battles, struggling to make ends meet. 


Here at The Salvation Army, we know because we see it on the front line every day.

“We were just trying to survive week to week, making sure the kids had what they needed.” 

Mothers, fathers, sisters, brothers, working hard to care for their families.

“I’m supposed to have money because ‘mum’ equals bank. No kid wants to be on struggle street every day, watching his friends have stuff and do stuff that he can’t.” 

Then one unexpected bill arrives, and they can no longer afford to put food on the table, or pay for the basics. 

“Sometimes it was rent or food, you know. There wasn’t enough money for both.” 


These are direct quotes from just some of the thousands of desperate Kiwis we help on a daily basis. People no different to you or I who, despite their best efforts, now find themselves struggling to afford basic necessities.

At the Sallies, we believe no-one should feel they’re on their own, and we do all we can to help people transform their lives. But the truth is we simply cannot do it alone, especially with rising demand on our services.


Your generous donation today will help desperate New Zealanders stay above the poverty line. Enable them to start on the journey to take back control of their lives, from the moment they walk through our doors.  


So please, give generously to our Red Shield Appeal this year.   


Take a step with us every month.

Become a True Hero by joining our regular donations programme, click here to find out more


For other ways to donate:


We know that many of you like to make direct donations using online banking. Please use the information below to assist you.

  • The Salvation Army bank account is: BNZ 02 0568 0091726 00.
  • Please enter 'Red Shield Appeal' under 'Particulars/Details' on your online payment form.
  • To enable us to send you a donation receipt, please enter your supporter number (if known) in the 'Reference' field on your online payment form. If you are a current supporter of The Salvation Army, you'll find your 6 or 7-digit supporter number at the top right of any letter we send you. If you do not know your supporter number, email Supporter Engagement and Fundraising with your details and we'll let you know the number.


Donations by credit card can be made online or by calling 0800 53 00 00.


The Salvation Army is a registered charity under the Charities Act 2005, registered number CC37312. This means The Salvation Army is exempt from income tax. The Army also has Donee Status from IRD, meaning donations of $5 or more may qualify for a tax credit. The Salvation Army IRD number is: 011-264-190.

You may see our Street Week collectors using an electronic payment method- learn more about MIKA here


In the Media

Read our media releases for this appeal:

Donations sought for The Salvation Army’s Red Shield Appeal to help Kiwis stay above the poverty line

Launch Media Release here

The Salvation Army’s Street Week returns to help Kiwis in need

Media Release here

Watch our Appeal Video below:


Watch now and hear from the leaders of The Salvation Army about the Red Shield Appeal 2024: