You are here

2018 Red Shield Appeal

Why isn't poverty easy to see?

It may not always be easy to see in New Zealand, but poverty is all around us—in our communities and neighbourhoods, hidden behind the doors of family homes, down alleyways at night, even in the workplace.
Sometimes it’s hidden because the thousands of people living in poverty don’t want you to see it, for fear of being judged or ostracised. Other times it’s because people choose not to see it—after all, how could a country as beautiful and prosperous as New Zealand have so many people living in poverty, often not knowing where their next meal is coming from?

But it’s here, in every city and every town. And these people need your help—not only to survive, but to lift themselves out of poverty forever and live independent, happy lives.

The Salvation Army helps over 120,000 Kiwis each year, working to lift them out of poverty. We’re committed to ending poverty in New Zealand, but we can’t do it alone. You can make a difference to those in need, because seeing poverty is not enough—we must act now.

Please support our Red Shield Appeal. Visit the Red Shield website at

Your gift today can help the thousands of Kiwi families who turn to us in their time of need.


Please donate today.

  • Click here to donate online
  • Or you can phone 0800 53 00 00 to donate by credit card
  • You can also post a cheque to The Salvation Army, PO Box 27001 Marion Square, Wellington 6141, New Zealand. Please specify your donation is for ‘Red Shield Appeal’.
  • If you wish to make a payment by internet banking, The Salvation Army bank account is BNZ 02 0568 0091726 00. Please enter 'Red Shield Appeal' under 'Particulars/Details' on your online payment form.To enable us to send you a donation receipt, please enter your supporter number (if known) in the 'Reference' field on your online payment form. If you are a current supporter of The Salvation Army, you'll find your 6 or 7-digit supporter number at the top right of any letter we send you. If you do not know your supporter number, email Public Relations with your details and we'll let you know the number.

Thank you for choosing to help your fellow New Zealanders this year - and for giving desperate families the opportunity for a brighter future.