About This Appeal | The Salvation Army

About This Appeal

Feed hearts, minds & families this winter.

“I was working hard to make ends meet. There’s only so much you can do with what you have” - Shardae

Food is at the heart of whānau. It’s also often the start of our relationships with Kiwis in need.

But feeding empty stomachs is just the tip of the iceberg for all the services your donations empower. Once that connection has been made, we can offer as much or as little support as people require to help them get back on their feet.

From budgeting advice to counselling, Transitional Housing to Positive Lifestyle Programmes - these services all help people deal with their anxieties and build their self-esteem.

This year’s Winter Appeal will raise funds to provide not only nourishing meals, but also give practical and spiritual support this winter – feeding hearts, minds, and families.

None of this would be possible without the kind donations of Kiwis like you.

So please, donate to our appeal by clicking the button below*. And help us feed hearts, minds and families this Winter.

*Once you click on the button you will be taken to a new window where you can donate through our secure donation portal called Flo2Cash. If you have any questions about the security of your information please contact our supporter care team on 0800 53 00 00.

If you would prefer to donate specific food items to a family in need this Winter, click on the button below to go to The Salvation Army's Foodbank Project.

As we step into winter - times will be tough

This winter, your help is needed more than ever. The rising costs of living are impacting many of us, and for the most vulnerable in our communities increasing food prices are leaving them and their families going hungry.

“Food prices increased by 12 percent for the average household, which was the main contributor for most household groups”1

“Compared with April last year, fruit and vegetables were up by 22.5%, groceries were up 14% and meat and fish prices were up 9.5%.” 2

“Many households are currently living pay to pay, and another year of sizeable cost increases will add to budgetary pressures.” 3

“People often respond to fuel poverty by reducing their social and family life: socialising less in cold weather and using fewer rooms in the home, which has mental health effects, and negative impacts on family relations.” 4

“One in six parents are having to choose between eating, and paying bills, according to a recent survey by My Food Bag.”5

In the Media

Read our Press Release for the start of the appeal here

View our Television Commercial here

Read more of Shardae's story here

See our Behind the Scenes Video here

Your donations make a big difference! Click the image below to read the Report Back to supporters following Red Shield Appeal 2023 to learn the impact of your generosity.












1. James Mitchell in Statistics New Zealand. (2023, May 1). Cost of living remains high for all household groups: Stats NZ. https://shorturl.at/fjFRY
2. Sowman-Lund, S. (2023, May 10). Food prices surge... again. The Spinoff. https://shorturl.at/kAX79
3. Mark Smith in RNZ News (2023, March 22). Rising living costs set to “significantly Dent household budgets”, economist says. RNZ. https://shorturl.at/grvJ0
4. Middlemiss, L., Ambrose, A., Simcock, N., Martiskainen, M., & Sheriff, G. (2022). Fuel poverty in the cost of living crisis.https://shorturl.at/gEFZ8
5. Quill, A. (2023, May 12). “crying over cheese”: Parents going without to feed the kids. Stuff. https://tinyurl.com/3ye7bupe