About This Appeal | The Salvation Army

About This Appeal

Kind gifts will warm hearts this winter

Winter can be tough...

  • ‘Suppliers [are] phasing out low-use power plans, gas companies [are] being given the green light to charge more, and the actual cost of power and gas is rising.’1
  • More than 30% of renters report dampness and mould in their homes.2
  • ‘Mental health and money are often linked. Together they can form a vicious cycle, with poor mental health making money management harder and poor money management making your mental health worse.’3
  • In 2021, there was a drop off in school attendance nationally in the winter months. In Term 1 of the school year, 68.5% of students had regular attendance nationally, while in Term 2 it dropped to 59.7%.4
  • Findings from a Westpac customer survey showed the majority of people felt they could cope with high inflation, but nearly a third feared they would not be able to cope.5

Even though times are still tough for many of us, each kind gift of hope will help warm hearts and give relief to other families in distress this winter.

Your donations make a big difference to read how click the image below! This is the Red Shield Appeal 2022 Report Back to Donors

This Winter...

For some, winter highlights existing problems, and housing concerns become more worrying.

This was the case for Darren's family. 

Darren was a skilled self-employed painter until Covid halted his business and his landlord sold his home. Transitional housing, budgeting advice, and food support provided the wind beneath Darren’s wings to help him back on to his feet in a time of need.

Winter brings rising cost pressures for everyone, and we are seeing more people accessing our services for the first time. The Salvation Army wraparound services will warm the hearts of those needing support this winter, bringing about positive outcomes, like the hope given to Darren, Miriana, and their children.

In the Media

Read our Press Release at the start of the appeal 

Listen to this short Waatea news segment to find out what this Winter Appeal is about

Listen to Darren's story as released on Rhema radio, click here to listen

View our Television Commercial here 

Read more of Darren and Miriana's story here


  1. Radio New Zealand. (2022, April). Power prices to jump up to $1000 a year for some users. Retrieved 20 June 2022.
  2. Otago Daily Times. (2022). Too many tenants living in cold, damp homes: HRC. Retrieved 20 June 2022.
  3. Junn, J. (2020, July). A third of us feel financially strained, and it’s hurting our mental health. Retrieved 20 June 2022.
  4. Education Counts. (2022). Attendance. Retrieved 20 June 2022. Education Counts. (2022). Change in Regular Attendance. Retrieved 20 June 2022.
  5. Stock, R. (2022). A third of households not coping with cost of living crisis and women carry the worry load—Westpac. Retrieved 20 June 2022.